In the dynamic landscape of healthcare, value-based care (VBC) stands at the forefront of transforming patient outcomes and operational efficiencies. As the CEO of Dr. Soliman Fakeeh Hospital (DSFH), I have witnessed firsthand the significant role that technology plays in enabling and amplifying the effectiveness of VBC models. It is evident that technology is not just an adjunct but a central pillar in the successful implementation of VBC, and this understanding has been the driving force behind our decade-long investment in Electronic Medical Records (EMR) technology. This strategic initiative has empowered us to develop sophisticated Key Performance Indicators (KPIs) and operational data, transitioning from initial JCI dashboards to our bespoke, innovative solutions that enhance our operational excellence.

The investment in digital patient services goes beyond the immediate advantages to patient care, having a substantial positive influence on the healthcare staff. Technology investments demonstrate a dual commitment to patient and staff well-being by increasing efficiency, fostering skill development, improving communication, and raising work satisfaction. As the healthcare business evolves, digital innovation plays an increasingly important role in creating a more responsive, efficient, and employee-friendly healthcare environment. Through these investments, healthcare organisations not only improve their operational skills, but also foster a healthy organisational culture based on a motivated and satisfied staff.

DSFH-Riyadh, commissioned in 2023, embodies our aspirations for the future of healthcare. Prof. Dr. Ayman Abdo’s leadership has been instrumental in realizing this vision. The hospital, staffed with top-notch physicians, many of whom hold American Board certifications, is a testament to our dedication to quality care.

I am pleased to share my Year-End Letter to our staff, which encapsulates the remarkable journey we've traversed together in 2023. The enclosed document reflects on the milestones we have achieved and the collective efforts that have contributed to our success.

As we reflect on the past year, let's take a moment to acknowledge the exceptional achievements that have earned us prestigious recognitions and the continuous growth that sets us apart as leaders in healthcare. The letter also outlines our aspirations for 2024, as we aim to further enhance our patient and staff experiences and continue our legacy of operational excellence.

The landscape of healthcare marketing is undergoing a significant transformation. By adopting strategies that focus on positive messaging, targeted communication, ethical practices, patient journey understanding, community engagement, and ensuring medical accuracy, healthcare organizations can effectively engage with their communities and promote better health outcomes. This approach not only benefits patients but also helps in building a trustworthy and respected healthcare brand.

The journey to infuse the principles of hospitality into the realm of healthcare has been both deliberate and intuitive. The modern hospital room is not just a clinical space but a confluence of functionality and solace. The amenities that were once considered extraordinary are now integral to the standard of care. High-thread-count sheets, an array of plush pillows, and the soft embrace of luxury bathrobes are now the norm, designed to provide patients with a sense of dignity and comfort during their stay.

Survey data from the McKinsey Health Institute reveals a startling reality: two-thirds of respondents in four GCC countries reported symptoms of poor mental health and well-being. One in three indicated burnout symptoms.

Improving mental health means recognizing that health is a balanced state encompassing physical, mental, social, and spiritual dimensions.

The healthcare industry faces various obstacles in the rapidly expanding digital landscape. In addition to the vital job of patient care, hospital administrators must deal with a rising threat that is unrelated to any sickness or medical condition - cybersecurity. Recent worldwide events have heightened healthcare facilities' vulnerability, with severe cyber-attacks weakening operational efficiency and patient trust.

In essence, while we strive to adopt and integrate the latest technologies into our healthcare systems, we must remember that the key to a successful digital transformation lies in nurturing our people first. When we value our people, we create an environment where innovation flourishes.